![]() ![]() This ensures that you have control over the information that appears on your profile. The first step in optimizing your Google Business Profile is to claim and verify your business. This is disastrous for local SEO, but improving your business account is simple and accessible once you claim your profile. ![]() Potential customers will likely click on a better profile if your business profile is not optimized and reviews are poor or few. Nearly every purchase starts with a Google search. These appear alongside one of the most essential features of your Google Business Profile: customer reviews. You can post updates and offers through your business profile. However, there is far more to simply listing your name, address, and hours.įor example, the profile page allows you to schedule an appointment, chat directly with a sales team member, and visit your website. Therefore, consumers are more likely to discover your business profile when inside the local search radius. You should also add all relevant service areas, products, and critical features of your business. When fully optimized, your profile includes your complete business name, address, primary business category, and business hours. Your Google Business Profile provides instant business information relevant to people seeking your name, services, and products.įor local SEO, your Google Business Profile will appear in native searches and Google Maps. The primary goal of the Google organic search is to provide accurate answers to a user’s queries. Google wants a positive experience for its users. ![]()
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